Brand Identity
Created the name, tone, visual style, archive direction, and product presentation.
Project Case Study
Dead Letter Bureau
A mystery-by-mail brand and digital case file business built from the ground up — including the website, branding, case files, product system, store flow, and visual identity.
Overview
A complete mystery product brand.
Dead Letter Bureau is a fictional investigation brand built around physical mail, printable case files, mystery stories, hidden clues, QR portals, and ecommerce. The goal was to create something that felt like a real archive of strange unsolved files.
Brand System
Logo, tone, colours, typography, archive styling, product language, and visual direction.
Website & Store
Responsive website, case pages, Stripe checkout links, FAQ, product pages, and download flow.
Physical Product Design
Case files, evidence cards, photos, witness statements, labels, mailers, and print-ready assets.
The Build
Part website, part story world, part product system.
Dead Letter Bureau was designed to feel more like an artifact than a normal ecommerce site. The experience needed to sell mystery cases while also making visitors feel like they had discovered something hidden, archived, and slightly unsettling.
I built the visual identity, web pages, case structure, product descriptions, download paths, printable assets, and supporting material so both digital and physical versions could be sold.
Dead Letter Bureau
Recovered investigations • Strange mail • Physical and digital mystery products
Highlights
Project Features
Responsive Website
Built the main website structure with homepage, case archive, product pages, FAQ, and about content.
Ecommerce Flow
Connected product pages to Stripe checkout for digital downloads and physical mail products.
Case File Design
Designed printable evidence, reports, suspect files, witness statements, images, and clue documents.
QR Portal
Created a QR-driven support system for hints, answer verification, and final case resolution.
Physical Mail System
Built the product around envelopes, labels, printed assets, photos, props, and repeatable production.
Visual System
Brand & Product Assets
Hero Visual
Archive Mood
Website
Storefront
Case File
Polaroid Killer
Tools Used
Tech & Skills
- HTML
- CSS
- JavaScript
- Netlify
- Stripe
- Branding
- Copywriting
- Product Design
- Print Design
- Photoshop
- Illustrator
- SEO
Result
A launch-ready mystery brand with real products.
Dead Letter Bureau became more than a portfolio project. It became a complete product system: a website, a storefront, a fictional archive, a digital download business, and a physical mystery-by-mail brand.